Our customer stories
Teamwork achieves great results
Learn about some of our cases and clients experiences.
Our customer stories
Learn about some of our cases and clients experiences.
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How can live streaming platforms achieve both personalization and playback performance when it comes to ad insertion? At Mile High Video 2025, Qualabs and Wowza tackled this challenge head-on, combining real-time signaling, HLS metadata, and VAST-driven logic to demonstrate how Server-Guided Ad Insertion (SGAI) can be implemented efficiently at scale.
In order to validate their current functionality across different players, the client needed an application that allowed them to test their feature support against the different players in the market. This would allow them to adjust their internal processes to prioritize better according to what was discovered regarding feature support or bugs that could be found. Tests would need to be reliable and be available for the different players and their versions in the market.